Tips To Ensure Your Ads Are Ethical And Effective In Spinal Decompression Santa Monica

By Thomas Tillman

The economy is rough right now. Marketing Therapy to patients, particularly when this is a service not often covered by insurance, is getting more difficult by the day. For many practices, the knee-jerk reaction is to scale back on everything; including the marketing. The following article will lead us through the subject Affordable prodigychirocare.com marketing in a tough economy.

Be informed and accept responsibility: know your state laws and any other applicable rules and regulations. Ignorance of the law is no excuse. Do your homework and make sure your marketing is in full compliance. Don't leave any grey areas which are open to interpretation. You already know this, but it bears repeating.

Ultimately the doctor or provider is responsible for the advertising they run. Don't expect a marketing firm, a media outlet, or anyone else to accept responsibility for your mistakes. In the end you as a healthcare provider are responsible for the content of your advertising. It is your license and reputation which are on the line. Market ethically or don't do it at all!

You need to work smart in marketing rather than simply throwing more money at the same old advertising campaign. Although it may sound difficult to believe, you can increase your decompression marketing efforts without spending more money! In a real sense, if you take the time to plan your marketing strategy wisely, you might even end up spending less!

Analyze your Current Marketing: In this step, you need to take a critical look at ALL of your current marketing efforts. Before you can successfully plan any changes to your marketing plan, you need to know where you stand. You have to know where you are at before you know where you are going! This step can be painful at times, but it is necessary for future marketing success.

Ditch the Duds and Keep the Killers: Now that you have examined and evaluated your marketing efforts you need to act accordingly. Ditch the duds. Take whatever marketing isn't working and get rid of it. If that old stale local newspaper ad hasn't brought in a new decompression patient in months, why would the next three months be any different? Stop throwing money at what isn't working and keep those killer ads. A killer ad is simply those ads that work! It is amazing how often we overlook something so obvious.

Make Changes: In the run that you now have a rough idea of what isn't working, we need to do something about it. This something will depend on your marketing budget. At times we need to kill an ad and put that extra cash toward running what is showing a return on investment. In other times we just need to look at the ad and reformat it. Making some fresh changes is often all that is needed.

Your Competition is not a Role Model and also be consistent: Never rely on your competitor's advertising to tell you what is legal and ethical. Just because Dr. Jones down the street at XYZ Clinic gets away with it doesn't meet it is acceptable. Focus on tips 1 to 7 and let the competition say what they will! Make sure your advertising and marketing maintains a central theme and message.

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